Yes, Media Whores, it's Breast Cancer Awareness Month. Tea Room friend Ralph Lauren designed the Fashion Targets Breast Cancer Polo to raise money for the Fashion Targets Breast Cancer campaign.
Lily Donaldson has been called out by the Tea Room for her skeletal ways but the little Media Whore has made us proud by mugging for this good cause. Photographer Patrick Demarchelier, creative director David Lipman and five of the world's hottest supermodels contributed their time and talents for this shot. In addition to Lily, the campaign features Gemma Ward, Daria Werbowy, Lily Cole and Du Juan (all IMG models).
This year, Fashion Targets Breast Cancer has teamed up with Ralph Lauren to design a polo shirt that raises money for the cause in addition to making fashionistas for the cause look preppily hot. The polo shirt, available for $75.00 exclusively at Net-A-Porter.com, will be the first item to launch the global retail partnership. Sixty-five dollars (close to 90%) of each purchase will be donated to Fashion Targets Breast Cancer Worldwide to support local breast cancer charities around the world. Since the inception of the program, Fashion Targets Breast Cancer has raised over 40 million dollars for breast cancer charities in 13 countries.
In the upcoming months, the website will feature limited-edition merchandise by other internationally renowned designers, all available at the “FTBC store” on the Net-A-Porter website. In another partnership to raise funds and awareness, look for a quilted ballet slipper with the FTBC bull’s-eye logo inside from Scoop beginning in October. Currently, Scoop offers a different style flat that has raised over $30,000 since 2006 available at select Scoop boutiques.
For more information, go to www.fashiontargetsbreastcancer.org and www.Net-A-Porter.com to purchase a polo in support.
Breast cancer effects nearly 1.5 million women (including Media Whores) annually.
Watch the behind the scenes video at http://www.net-a-porter.com/FTBC/FTBehindTheScenes
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