Is this a great ad or what!
Levi's leaders understand a primo Media Whore Principle; to keep its 100-year-old brand fresh, you have to flash some flesh!
News from India:
"Presently, we have around 160 stores and we will double the number every year for the next three to four years," Levi Strauss (India) marketing director Shyam Sukhramani told PTI at Lakme Fashion Week where it launched four collections, Collectibles, Blue, Vintage, and Red.
Levis currently has around 14 flagship stores in India and plans to add another 10 by next year, including one in Mumbai, opening in December.
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